- Branding & Design
- Strategy
- UX
- Website
Online Communications
Arden Anglican School
Arden Anglican School worked closely with Firefly to develop a suite of digital services, including website, promotional materials, email templates, and a complete suite of Schoolbox templates. The consultation process included running hands-on workshops with representatives of diverse interests within the school.
With the information gathered, Firefly developed a new information architecture and worked with their strong brand guidelines to implement a holistic user experience which would showcase the school’s brand and values across both desktop and mobile platforms.
Creative Development
- Rationalisation of the sitemap, resulting in streamlining of user pathways
- Mega menu navigation which makes content discovery just that bit easier
- Consistent left navigation for intuitive interaction with content within the section
- Integration with an easy to use CMS for keeping content up to date
- Addition of breadcrumbs so you’re never wondering where to go
- Easy to customise promotional boxes
Engagement Results
- Average user session duration up 15%
- Unique user sessions up 14%
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Launching our new website was a key piece of communication in Arden’s re-branding and we’d like to thank and acknowledge the team at Firefly for their professionalism, expertise and gracious hand-holding throughout the process! We are very proud of the results and look forward to continued success in the next phase of our digital journey.
Director of Development
Arden Anglican School